He buscado harto el referente que me diste de Superflux, "Guaraná Project". Vi algo de Superflux, pero nada de ese proyecto en específico. Sabes como lo puedo encontrar?
O algún referente similar?
Si no te acuerdas, trabajaré el tema de la Medicina Ancestral Mapuche (inserción de identidad y difusión).
superflex
ResponderEliminarhttp://www.superflex.net/tools/supercopy/guarana.shtml
from artforum:
http://artforum.com/diary/id=11901
On my last day in São Paulo, I paid a visit to Galeria Vermelho to taste the latest work of Danish collective Superflex—an energy drink developed on a “fair-trade basis” to undercut and expose the monopolistic practices of multinational corporations artificially suppressing the prices of guarana, the raw material used to produce the most popular Brazilian sodas. During the tasting, guided by Galeria Vermelho’s charismatic cofounder Eliana Finkelstein, I discovered its crisp flavor and a distinctive spice of controversy. Originally slated for presentation in the biennial, the work was removed after the president of Fundação Bienal de São Paulo judged that it was against the “purposes foreseen in the laws of the foundation” (i.e., it could upset his colleagues from the powerful drink industry). Regardless of its artistic and countercapitalist qualities, it tasted great and, unlike any corporate, industrially produced guarana, provided a natural power boost for the rest of the day. The afternoon spent in Vermelho’s slick but cozy interiors, designed by Paulo Mendes da Rocha (winner of the 2006 Pritzker Prize), left me with a conviction that this gallery is definitely one to look out for in the future.